Location: Hotel Vier Jahreszeiten Kempinski, Munich, Germany
Date: 29th and 30th June 2011
Following the successes of our previous KOL management conferences in London, Munich and Stockholm over the past three years, SMi are proud to present the latest event in our KOL Portfolio - KOL Management and MSL Best Practice in Europe.
Taking place in the delightful city of Munich in Germany, this conference will look at the best methods and strategies for pharma to use when dispersing medical or scientific information to stakeholders and the public, and when recruiting and managing KOLs as part of this process.
The identification and management of such key opinion leaders can be both challenging and rewarding for all involved - but the industry needs to have a firm understanding of the ROI of both KOL and MSL programmes. By exploring how to determine the ROI, and indeed how to increase the gains through strategic programmes and structured internal change management, this conference will give delegates a well-rounded view of this vital part of the industry, and is a must attend event.
Allowing for plenty of discussion within the agenda this conference is unique in providing an ideal platform to obtain the building blocks needed for successful KOL interactions and MSL programmes, whilst offering networking opportunities throughout the day.
